The Barolo Regional Enoteca, located in Castello Falletti, was founded in 1982. It is organized and sponsored by the 11 communes that produce Barolo, by the province administration, the Cuneo Chamber of Commerce, the Barolo Consorzio, and by the Piedmont regional government. Its current president is Federico Scarzello. A non-profit entity, its mission is to promote and preserve the image of Barolo wine and its production area. Producer members, at present 180, must of course produce Barolo. The public area, in the ample and impressive "marquess' cellars," comprises three sections: the displays show wines (not all for sale) from the overall Barolo area, a tasting area, a retail sales area with bottles at producer-established prices. A few more words about the tasting area. Every day three wines are offered, from different Barolo production areas; this is strictly an educational session, designed to point out the unique "character" of each area. Thus, one cannot request specific wines to taste. The wines offered change each day, according to criteria based on territory and on an equitable rotation of all wines. The fee is € 5.00 for three wines or € 2.00 for one wine. For the same reasons, patrons should not request advice from the staff about the wines for sale. As a multi-body entity, the Enoteca is not primarily a shop but an opportunity for the visitor to wander through the areas and gain information about the world of Barolo. Wines are admitted to the Enoteca after a favourable evaluation of samples submitted to an official Enoteca tasting panel; wines are tasted blind and must meet criteria of typicity. In addition to an extensive presentation of Barolos, the Enoteca also features, for each producer, one other non-Barolo DOC wine. The Enoteca contains a relief model of the Barolo production zone, which offers visitors an effective overview of the entire area. Last year's vistors numbered 80,000. From Thursday to Monday from 10:00 to 18:30 all day, with the possibility of tasting from 10:00 to 18:00. Closed Tuesdays and Wednesdays. In the autumn months of September and October, the hours will be extended to the public.
12060 Barolo (CN)
+39 0173 56277